How Ubisoft Went From Cringe to Genuine

This maybe an unpopular opinion, but Ubisoft conferences the past few years have been a bit too much. To the point went they showed some great games, but had so much cheesey acts, that no one took them seriously. This E3 they dial back the cringe to deliver something more personal and special. From games like Mario and Rabbids Battle Kingdom, The Crew 2, Far Cry 5, Skulls and Bones, and lastly, to Beyond Good and Evil.  Developers got on stage rather then some local talent to talk about the one thing we're all here for, games.