Who Really Wins E3 The Major Publications of Course

All the Major conferences from EA, Microsoft, Ubisoft, Bethesda, Sony, and Nintendo are over so you know what that means? Articles from ever which direction will start coming out declaring how company A won over company B and how company C just doesnt get it. Instead of enjy the conferences for what they are, or celebrating games, we as gamers draw lines in the sand declaring  our company beat your company. Instead of enjoying games in general. Who's the real winners? The publications making these articles and heres why.