How Can Bungie and Destiny 2 Rebound?

It almost seems like there is a new piece of controversy surrounding Bungie and Destiny 2. Week in week out, it seems the growing sentiment amongst the Destiny community, is that Bungie isn't listening to their feedback. Analysts now state the the Destiny 2 player count has become to dwindle, also streamers are turning away from Bungie to other games in the market, and media coverage hasnt been too kind either. How does Bungie rebound? Can they bring gamers back to Destiny 2 or is all hope lost?