How Can Nintendo Manage Expectations and Misinformation in 2018

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Nintendo entering 2018 in completely different, then they did just a year ago. With the Switch becoming the fastest selling console in the United States ever and The Switch out pacing the previous Wii U. It just seems nothing can stop Nintendo's momentum in 2018. With recent rumors and speculation of what’s next for Nintendo this year. Numerous gaming sites and popular hit the rumor mills hard, with unbased or unchecked information. Leading to a fictitious Nintendo Direct that never came to be. How can Nintendo battle Misinformation and fans expectations in 2018?

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