GameStop's PowerUp Pro Elite Membership Failure a Sign of The Future?

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GameStop's Power Up Pro Elite Membership, had short and unremarkable run with only lasting little under a year. With the ever changing landscape of physical gaming, and competitors the likes of Best Buy's Gamer's Club Unlocked failing, and Amazon's ever changing pre-order incentives. Was GameStop membership method bound to fail? Is this failure a sign for things to come for Gamestop?